Our Journey

About Location Extreme

At Location Extreme, we’re passionate about creating cutting-edge outdoor gear that thrives in the world’s adventure playgrounds. Based in the United Kingdom, our outdoor technology company is dedicated to empowering adventurers, skiers, snowboarders, and outdoor enthusiasts to tackle nature's most inspiring landscapes with confidence and style.

Founded by Stu Wells and Simon Purves—both avid skiers and lifelong outdoor explorers—Location Extreme is built on a love for adventure and a commitment to quality. From the stunning peaks of the Alps and the rugged Highlands of Scotland to Scandinavia's majestic fjords and the expansive Rockies, our gear is designed to excel in the environments that inspire us all.

Combining the reassurance of UK design and engineering with a passion for the outdoors, we focus on innovative, reliable products that keep up with every pursuit. Whether you’re chasing fresh powder, exploring icy trails, or pushing through extreme terrains, Location Extreme is here to support your journey with the performance and durability you need.

Location Extreme – Elevate Your Adventure.

See the Adventure

Location Extreme: Designed in the UK, Made for the Outdoors

Precision Eye Protection for Extreme Conditions

Eyewear for Adventurers

Precision, Protection & Peak Performance

Extreme Vision, Unmatched Durability

Free shipping on orders over £59