Our Journey
About Location Extreme
At Location Extreme, we’re passionate about creating cutting-edge outdoor gear that thrives in the world’s adventure playgrounds. Based in the United Kingdom, our outdoor technology company is dedicated to empowering adventurers, skiers, snowboarders, and outdoor enthusiasts to tackle nature's most inspiring landscapes with confidence and style.
Founded by Stu Wells and Simon Purves—both avid skiers and lifelong outdoor explorers—Location Extreme is built on a love for adventure and a commitment to quality. From the stunning peaks of the Alps and the rugged Highlands of Scotland to Scandinavia's majestic fjords and the expansive Rockies, our gear is designed to excel in the environments that inspire us all.
Combining the reassurance of UK design and engineering with a passion for the outdoors, we focus on innovative, reliable products that keep up with every pursuit. Whether you’re chasing fresh powder, exploring icy trails, or pushing through extreme terrains, Location Extreme is here to support your journey with the performance and durability you need.
Location Extreme – Elevate Your Adventure.
See the Adventure
Location Extreme: Designed in the UK, Made for the Outdoors
Precision Eye Protection for Extreme Conditions
Eyewear for Adventurers
Discover Location Extreme, a UK-based outdoor technology brand creating premium gear for skiers, snowboarders, and adventurers worldwide. From rugged snow glasses to durable cases, our products are designed for ultimate performance in the Alps, Rockies, Highlands, and beyond. Explore gear engineered for extreme environments and elevate your next adventure.
Precision, Protection & Peak Performance
Conquer the mountain with Morsa Snow Goggles from Location Extreme, designed to deliver unmatched clarity and protection for skiers and snowboarders.
Equipped with advanced EAGLE photochromatic lenses, these goggles give you sharp, precise vision from dawn to dusk.
The Morsa's anti-fog technology and wide field of view ensure a crystal-clear perspective in every environment—from powder-filled tree runs to sunlit peaks.
Built to endure extreme conditions, Morsa Snow Goggles are crafted with durability and comfort in mind.
The flexible frame, paired with triple-layer foam, provides a secure fit that’s comfortable all day, while the scratch-resistant coating keeps your lenses clear season after season. Engineered in the UK and inspired by the world’s most challenging terrains, Morsa Snow Goggles are your reliable companion for every adventure on the slopes.
Ready for your best season yet? Explore Morsa Snow Goggles and see the mountain like never before.
Extreme Vision, Unmatched Durability
Hvalross and Iceberg Snow Glasses – Extreme Vision, Unmatched Durability
Face the world’s harshest winter environments with Location Extreme’s Hvalross and Iceberg Snow Glasses, crafted specifically for adventurers who demand reliability and precision. Engineered to perform in temperatures down to -50°C, these snow glasses are built to withstand extreme conditions, making them the ideal companion for alpine explorers, backcountry skiers, and dedicated snowboarders.
With high-impact resistance and a rugged frame design, these snow glasses provide all-day comfort and durability on intense excursions.
Whether you’re tackling the rugged slopes of the Rockies, the vast expanses of the Alps, or the icy fjords of Scandinavia, Hvalross and Iceberg Snow Glasses deliver unparalleled performance to keep your view sharp and your focus unwavering.
Push your limits with Hvalross and Iceberg Snow Glasses – designed for those who live for the extremes.
4o